b2b brand | If Red Bull did webinars, no one would ‘catch the recording later’.

Why B2B Marketing Needs More Action, Less Noise

1️⃣ People Remember What They Experience

Red Bull didn’t grow its brand by talking about extreme sports. They built moments so unforgettable that the experience did the marketing. B2B works the same way.

🔥 85% of buyers are more likely to purchase after participating in an event or experience. (Event Marketer)

💡 Try this:

• Ditch the generic webinar. Host an interactive session where buyers actually engage - workshops, live demos, open Q&As.

• Show, don’t tell. Let buyers test-drive your product. An interactive walkthrough will outperform another “insightful” report any day.

2️⃣ Your Buyers Are Drowning in Content

Most B2B content looks the same, sounds the same, and feels the same. That’s why buyers scroll past it.

📊 65% of B2B buyers use content like newsletters and reports to research purchases - but 62% say there’s too much noise. (Backlinko)

💡 Try this:

• Be where buyers already pay attention. Industry newsletters, reports, and trusted publications still cut through.

• Keep it tight. Buyers don’t need a deep-dive on everything - just what they need to make a decision.

3️⃣ Trust Comes From Showing Up, Not Just Speaking Up

Red Bull didn’t tell people they were the authority in extreme sports. They proved it.

Same goes for B2B. Buyers aren’t just skimming content; they’re looking for proof that they’re making the right call.

📌 B2B buyers consume an average of 13 pieces of content before making a purchase. (Martech.org)

💡 Try this:

• Show up where decisions happen. Buyers aren’t randomly consuming content. They’re engaging with trusted sources.

• Make every interaction count. A newsletter sponsorship, an industry event, a data-backed report - these aren’t just content plays. They’re decision-stage touchpoints.

The Bottom Line

The best brands don’t just push content. They create moments people can’t ignore.

• More engaging content, fewer wasted clicks.

• More real conversations, less background noise.

• More strategic presence, less hoping buyers will find you.

If you want to stay top of mind, meet decision-makers where they’re already paying attention. Red Bull didn’t wait for people to find them. They made an event the world couldn’t ignore.

B2B buyers are already reading, researching, and engaging with industry content. The smartest brands don’t wait for leads to stumble across them. They show up where decisions happen.

Contentive puts your brand in front of the right buyers, at the right time, in the right places.

📩 Let’s talk about how to make your marketing impossible to ignore.

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