b2b brand | Email + LinkedIn = 2025's B2B Power Couple

Why Email and LinkedIn Are the Perfect Pair

🎯 Email = Precision 
With an average ROI of $36 for every $1 spent (Litmus, 2024), email lets you deliver personalized, high-value content directly to your audience. Whether it’s a nurture sequence or a data-packed newsletter, email excels in tailored communication. 

🔗 LinkedIn = Professional Visibility 
LinkedIn is where professionals go to connect, learn, and make decisions. Home to 59% of decision-makers, LinkedIn excels at brand awareness and thought leadership. Posts with conversational tones see 2x higher engagement (Hootsuite, 2024), making it a powerful platform to expand your reach. 

🚀 Together = A Winning Strategy 
Email nurtures relationships and builds trust, while LinkedIn creates brand visibility and professional credibility. When combined, these channels drive meaningful engagement at every stage of the buyer journey. 

Brands Nailing the Email + LinkedIn Combination

Fellow Mastering Email Engagement 
Fellow’s newsletter is a go-to for actionable leadership advice and productivity tips. With conversational tones and digestible insights, they deliver value that keeps their audience engaged. 

• Why It Works: Fellow uses storytelling and relatable scenarios to make their emails feel human. 

• Tip: Repurpose your top-performing LinkedIn post insights into a newsletter to double down on engagement. 

Salesforce: LinkedIn Thought Leadership 
Salesforce’s LinkedIn posts are a masterclass in combining visual storytelling with actionable insights. From user success stories to event highlights, their content keeps their audience educated and engaged. 

• Why It Works: Salesforce keeps posts short, visually appealing, and directly relevant to their audience’s challenges. 

• Tip: Use engagement data from your emails (like most-clicked links) to craft LinkedIn posts on the same topic, ensuring your content resonates. 

Contentive’s Five at 5: Mastering the Cross-Channel Strategy 
Contentive’s Five at 5 newsletter exemplifies how to use both email and LinkedIn in harmony. The newsletter delivers actionable B2B marketing insights to inboxes, while its LinkedIn counterpart shares key takeaways and summaries of featured resources. These posts spark engagement and extend the conversation beyond the inbox. 

• Why It Works: Five at 5 ensures visibility across platforms by offering unique but complementary experiences on email and LinkedIn. 

• Tip: Use your email newsletter to deliver in-depth content while teasing highlights on LinkedIn to drive curiosity and engagement. 

Growth Unhinged: A Seamless Integration of Email and LinkedIn 
Growth Unhinged delivers highly actionable insights on scaling growth through their email newsletter and extends the conversation to LinkedIn with impactful posts. Their strategy is built around driving engagement by connecting their in-depth email content to bite-sized, shareable insights on LinkedIn. 

• Why It Works: By combining data-driven insights with relatable posts and updates, Growth Unhinged creates a cohesive experience across both platforms that resonates with their audience. 

• Tip: Build LinkedIn posts that act as previews or extensions of your newsletter content, encouraging your audience to engage with both. 

How to Combine Email and LinkedIn for Maximum Impact
Here’s how to build synergy between these two platforms:

1️⃣ Use LinkedIn to Drive Email Sign-Ups

Share snippets of your newsletter content on LinkedIn with a clear CTA to subscribe.
Example: Five at 5 regularly promotes key takeaways from its newsletter on LinkedIn, directing readers to subscribe for deeper insights.

2️⃣ Personalize Emails with LinkedIn Data

Segment email lists based on job titles, industries, or engagement trends from LinkedIn followers.
Stat: Personalized emails are 26% more likely to be opened (Campaign Monitor, 2024).

3️⃣ Spark Conversations, Then Follow Up

Use LinkedIn polls or posts to ask questions, then follow up with tailored email content that addresses audience responses.
Example: Salesforce often runs polls on common business challenges and uses the results to craft email campaigns with solutions.

Practical Tips to Get Started 
🔹 Be Consistent: Use LinkedIn to tease content and email to deliver the full story. Keep messaging aligned across both channels. 
🔹 Leverage Automation: Tools like Salesforce’s CRM or Fellow’s meeting management features can streamline your workflows. 
🔹 Promote Each Channel: Include links to your LinkedIn posts in newsletters and repurpose email content into LinkedIn updates. 
🔹 Test, Learn, Repeat: Experiment with subject lines, post formats, and timing to optimize engagement across both platforms.  

The Bottom Line: Better Together

Email and LinkedIn are not just individual channels—they’re your B2B marketing power pair. Email builds trust and personalization, while LinkedIn drives professional visibility and thought leadership. Together, they create a seamless experience for your audience that drives engagement, builds loyalty, and boosts conversions. 

What’s your move? Ready to turn email and LinkedIn into your ultimate power pair? Start optimizing your strategy today and watch your engagement, trust, and conversions soar. 

Let’s make 2025 the year your cross-channel strategy delivers real results. 

Find out more here 

Must-See Examples Link Dump

• Fellow’s Email Newsletter: Subscribe here 

• Salesforce’s LinkedIn Content: Explore here 

• Contentive’s Five at 5 Newsletter: Join here 

• Growth Unhinged: Subscribe here