Weekly Newsletter

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Weekly NewsletterWeekly Newsletter
b2b brand | GenAI isn’t here to replace marketers; it’s here to make them unstoppable.

b2b brand | GenAI isn’t here to replace marketers; it’s here to make them unstoppable.

63% of B2B marketers using GenAI report higher efficiency. Are you one of them?

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
b2b brand | Ethical Marketing: Building trust that leads to a stronger pipeline

b2b brand | Ethical Marketing: Building trust that leads to a stronger pipeline

87% of buyers choose brands that share their values. Here’s how to become one of them.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
b2b brand | 5 Tips & Tools to build a community that converts

b2b brand | 5 Tips & Tools to build a community that converts

Leads come and go. Loyal communities drive real growth. Here's how to build one.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
b2b brand | Stop Talking Features - Start Telling Stories

b2b brand | Stop Talking Features - Start Telling Stories

Storytelling > Spreadsheets: The B2B Shift You Need

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
b2b brand | Content That Grows Vs. Content That Sells

b2b brand | Content That Grows Vs. Content That Sells

Brand-only? Forgettable. Sales-only? Ignorable. Let’s strike the balance.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
b2b brand | Performance branding: How to get quick wins and long term growth!

b2b brand | Performance branding: How to get quick wins and long term growth!

Performance + Brand = Your Growth Engine

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
b2b brand | Why B2B brand marketing Is no longer a funnel, it’s a flow

b2b brand | Why B2B brand marketing Is no longer a funnel, it’s a flow

The Buyer’s Journey Isn’t a Funnel. It’s a Flow. Here’s How to Adapt.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
b2b brand | Brand bloat Is real. Here’s how to trim the fat.

b2b brand | Brand bloat Is real. Here’s how to trim the fat.

Plus... how audience insights are reshaping B2B marketing strategies.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
b2b brand | And You Thought You Didn’t Want Another Group Chat...

b2b brand | And You Thought You Didn’t Want Another Group Chat...

Your deal is being debated in Slack right now. Are you even in the chat?

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
b2b brand | 4 Signs Your Marketing Is a ‘Nice to Have’, Not a Must-Have

b2b brand | 4 Signs Your Marketing Is a ‘Nice to Have’, Not a Must-Have

Should B2B Brands Be Funny? The Data Says Yes

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
b2b brand | B2B Buyers Are Doing Their Homework—Make Sure They Cheat Off You

b2b brand | B2B Buyers Are Doing Their Homework—Make Sure They Cheat Off You

Buyers are researching—are they finding your content?

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
b2b brand | Visual Storytelling for B2B—Engage, Excite, and Stick the Landing

b2b brand | Visual Storytelling for B2B—Engage, Excite, and Stick the Landing

Want more engagement? Stop publishing PDFs and start creating moments.

Sophie Bruxner-Randall
Sophie Bruxner-Randall